 Company profile Teletrax® is the world’s first global digital video broadcast intelligence and video asset management service.
The company is 100% owned by Civolution B.V. of the Netherlands, with an underlying technology that is patent protected both by Civolution and Digimarc Corp. (Nasdaq: DMRC). Headquartered in London, Teletrax® has offices in New York and Hollywood.
Teletrax® provides clients with video watermarking services that enable them to precisely track and monitor where, when and how their content is being aired via cable, satellite and terrestrially. Clients can easily evaluate, respond to and manage broadcast information relating to their video content through Teletrax’s Web-based reporting tools. Teletrax® yields critical media intelligence that is of proven value to motion picture studios, news organizations, network and syndicated TV programmers, brand marketers, corporate communicators, and advertising and public relations agencies.
Teletrax® currently maintains a proprietary network of detectors that monitors the television broadcasts of over 1,500 channels from more than 50 nations, including all 210 markets in the United States, representing all measured U.S. television households. Its international network covers television stations across Europe, Asia, the Middle East, Australia, South and Central America, and Canada.
Teletrax®'s service is of particular value in the following areas:
- evaluation of video news reach and performance
- copyright and brand management
- advertising proof-of-performance
- sponsorship evaluation
- verification of airings for network and syndicated programming
- intellectual property rights management
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