 Turn accountability into profitability
"Teletrax’s unique technology provides us with the precision and accuracy required to verify our broadcast performance. In order to determine that we are fully leveraging the audience reach of television to direct attention to our online advertisers, we will rely on Teletrax to deliver proof that the ‘push’ of TV is indeed working in tandem with the ‘pull’ of the Web."
Ken Rees, senior vice president of Internet Broadcasting Systems.
• Measure performance of advertising media buys
• Confirm airing of a commercial, in its entirety
• Increase broadcast accountability and reliability
• Dramatically shorten invoice reconciliation cycle-time
Verification
Teletrax global video monitoring solutions allow advertisers and their agencies to provide full value for every advertising dollar spent by providing indisputable evidence of television commercial airplay.
Teletrax ad monitoring reports verify the broadcaster of a TV commercial as well as the date, time and duration of airplay with a specificity of one second. This information enables advertisers and their agencies to:
• Confirm an advertisement aired according to schedule and in its entirety
• Calculate campaign effectiveness and return-on-investment
• Perform “in-flight” campaign analysis and adjustment to maximize promotional impact
• Assess a broadcast partner’s reliability and accuracy
• Make decisions based on a data census rather than a sample
Reconciliation
Teletrax promises to significantly reduce invoice reconciliation overhead by providing automated airplay verification data to agencies in near-real time. In general, Teletrax broadcast monitoring data can be made available to clients within minutes of broadcast via electronic data interchange, secure Web interface and/or email. When this data is integrated into an agency’s commercial buying and scheduling system, automated verification and reconciliation is possible. Teletrax allows advertising executives to:
• Increase broadcast accountability and reliability
• Dramatically shorten invoice reconciliation cycle-time
• Reduce overhead costs as a result of reconciliation automation efficiencies
• Guide dispute resolution using third-party airplay verification intermediary data
Customer service
Teletrax prides itself on providing an unmatched customer experience. Teletrax’s outstanding customer support team is on hand round-the-clock to help you get the best from our service.
Cost-effective solution
No matter how large or small your creative output, Teletrax offers a range of simple and flexible pricing options to meet your needs and help better manage your advertising campaigns.
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