Corporate Communication

Large and small corporations often use videos in their marketing communication and public relations campaigns to turn the tide of public opinion or increase their brand exposure and impact on their customers.

Marketers and communicators face significant questions about successfully differentiating the brand, engaging consumers and measuring that success. In the current climate of economic uncertainties and crowded marketplace, how can a marketer make sure that the content is reaching the right audience – or any at all? After all the success of a project rest on the number of eyeballs that see the brand: the more a video is broadcast, the wider the audience and therefore the higher the Return-on-investment for the campaign.

So, how can you precisely measure where your video project has been aired, how many times and for how long?

For the first time, Teletrax can provide corporate communication, PR agencies and advertisers with an automated solution to scientifically measure the ongoing distribution of their clients' video projects on a global scale.

Global coverage – Teletrax underlying video watermarking technology withstands international standards conversion. This means that once video is encoded with a Teletrax watermark, any Teletrax global monitoring station can identify and report its use via terrestrial, cable or satellite broadcast. Over 1,500 Channels are constantly monitored worldwide.

Data integrity
Teletrax watermarks are imperceptible and indelible. They cannot be removed without destroying the video in which they reside. They can withstand analog to digital and digital to analog conversion; MPEG (de)compression; and morphing, scaling, mirroring, rotation and most standard digital video effects. This robustness translates into high quality, reliable and precise data for Teletrax’ clients.

Granularity
Complete Teletrax watermarks are embedded each second. So, no matter how the video is edited and transmitted, Teletrax detectors will capture and report every second by second usag of video.

Real-time reporting
Reports are available via secure Web portal within minutes of broadcast.