Maximise your ROI on your advertising efforts

“We chose the Teletrax broadcast intelligence service as a means of increasing our knowledge of the performance of our clients’ media campaigns on all broadcast and cable stations nationwide. Teletrax helps us identify in a timely manner, 24 hours a day, seven days a week, when an ad doesn’t run as scheduled, enabling us to provide clients with more accurate information and allowing us to resolve questions about spot airings when needed.”
Mark Knudsen, president, Gold Mountain Media

• Within minutes, assess broadcast airing by market, station,
date & time

• Evaluate and analyze cost-per-call quickly and accurately

• Fine-tune media buying strategies to maximize ROI

• Make decisions based on proven data rather than estimates


Verification
During the run of a direct response campaign, the cost per lead is constantly measured against projections and goals. Because adjustments can be made to the media mix, run times and frequency of buys to bring cost per lead numbers in line with expectations, the industry requires precise, complete, auditable airplay data quickly delivered to the desktop.
Teletrax is the only monitoring service capable of providing this unique combination of attributes. Teletrax’s tracking technology enables media buyers to scan for commercial runs and pin-point specific data about stations, time slots, programming, ISCI codes and other vital meta-data.

Short- and Long-form
Teletrax’s DR monitoring reports verify the broadcast of both short- and long-form advertisements, as well as the date, time and duration of airplay with specificity down to one second.