 Providing a scientific approach to news production and distribution "Teletrax is enabling us to get a scientific understanding of our client’s needs. We now know exactly what stories are being used and, as importantly, what stories are not being used. Teletrax reported data enables us to get an overview of the market and to produce the compelling stories which we now know our clients want to include in their broadcasts."
Tony Donovan, managing director, Reuters Television
• Track which news stories are being aired and by whom
• Know what specific portion of each news segment aired
• Determine contract value of news content used by affiliates
• Adjust editorial output based on usage patterns
Management decision tool
In a resource-constrained environment news executives need to make highly informed decisions that positively impact the majority of their clients. Teletrax reports prove vital in coverage decisions and technology or human resource investments by relating an investment to its ultimate effect on coverage.
Proof-of-performance
The bottom line is determined by how many clients use your material over competitor’s material. Teletrax can identify precisely how many seconds of your broadcast were used, by whom, at what time, on which date. Teletrax can even distinguish between multiple similar items fed on the same day.
Promotional analysis
Many networks use their affiliate feed services to distribute network news, sports or entertainment promotions. Teletrax can track affiliates’ use of these promotional assets, assisting networks in computing ROI and highlighting opportunities for increased promotional impact.
Asset protection
Teletrax’s imperceptible, indelible video watermark serves as a precise verification of ownership. Teletrax can automatically inform its clients if their video is being misappropriated.
Customer service
Teletrax prides itself on providing an unmatched customer experience. Teletrax’s outstanding customer support team is on hand round-the-clock to help you get the best from our service.
Cost-effective solution
No matter how large or small your creative output, Teletrax offers a range of simple and flexible pricing options to meet your needs and help better manage your news programs.
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