 Client feedback “We have found the Civolution's Teletrax service to be highly valuable. Most stations report, but Teletrax gives the Florida Association of Broadcasters a way to track and locate stations who are airing, but not reporting NCSA Campaigns. Teletrax picks up television stations of all sizes, and allows FAB to have more accurate documentation statewide.”
Pat Roberts, President at The Florida Association of Broadcasters
''We chose the Teletrax broadcast intelligence service as a means of increasing our knowledge of the performance of our clients’ media campaigns on all broadcast and cable stations nationwide. Teletrax helps us identify in a timely manner, 24 hours a day, seven days a week, when an ad doesn’t run as scheduled, enabling us to provide clients with more accurate information and allowing us to resolve questions about spot airings when needed.”
Mark Knudsen, president, Gold Mountain Media.
“AP customers value our global 24x7 news coverage in all media formats with the highest level of quality, accuracy and objectivity. Our reputation draws on the strength of continuous investment in worldwide news coverage and in the development of advanced editorial and delivery platforms. Preventing unauthorized use of AP's content is of the utmost importance, in order to safeguard AP's news investments and the rights of legitimate licensees. The Teletrax service will give us important automated capabilities to monitor usage and enforce rights to AP broadcast content.”
Srinandan Kasi, vice president and general counsel, Associated Press.
"Our clients have long recognized Mercury Media for its innovation and strategic thinking, and with Teletrax, we will be able to deliver far greater ease of use, accuracy and precision in our reporting of business results; Mercury Media’s bookings over the course of its history have exceeded $1 billion in media buys, a volume which previously had been a challenge to track, but now can be managed more quickly and effectively for our clients with Teletrax’s comprehensive monitoring services."
Dan Danielson, co-chief executive officer Mercury Media and chairman of the Electronic Retailing Association (ERA).
"Teletrax is an exciting breakthrough for us. We were flying blind, despite our best efforts to keep track of our material. We expect Teletrax will enable us to have a more precise understanding of the way our video is used by our clients. Over time, this will help us shape our offerings so that we can do an even better job for our clients."
Bob Horner, president of NBC News Channel
"Teletrax provides up to the minute tracking information for all of our promos. The data is posted on their website which also has a unique search funtion that has been a tremendous resource for us."
Betsy Bergman, vice president, marketing and affiliate relations, NBC Universal Television Distribution
"We chose Teletrax to track our promo distribution for its superior speed and technical accuracy. They worked very closely with us to customize their data reporting to suit our needs - the customer service has been attentive and no less than outstanding."
Lee Gonsalves, vice president, Tribune Entertainment Company
“Mercury Media made its initial mark as an infomercial trailblazer, but rapidly achieved success as a powerhouse in short-form media, national campaigns involving both genres require the same level of rigorous reporting, which Teletrax masterfully delivers in the most user-friendly fashion. We have been very impressed with the comprehensiveness and accuracy of Teletrax and the extraordinary client service we have received.”
Steve Nober, president and chief operating officer, Mercury Media
"Teletrax is enabling us to get a scientific understanding of our client’s needs. We now know exactly what stories are being used and, as importantly, what stories are not being used. Teletrax reported data enables us to get an overview of the market and to produce the compelling stories which we now know our clients want to include in their broadcasts. It adds science to anecdotal evidence of what material gets used."
Tony Donovan, managing director, Reuters Television
"Like any international broadcaster, we want to make sure our service is hitting the mark. As well as providing a clear picture of how and when our material is being used, Teletrax helps us to respond and plan more effectively for the future."
UK Government Foreign and Commonwealth Office spokesperson
"Teletrax's unique technology provides us with the precision and accuracy required to verify our broadcast performance."
Ken Rees, senior vice president, Internet Broadcasting Systems
"We are encouraged by the continuing adoption of video watermarking solutions by broadcast news organizations like NBC News Channel and Reuters, and are pleased to be working with Teletrax, one of the pioneers in the broadcast tracking and reporting field, to expand the market for these services. Teletrax is illustrating just how potent these solutions can be across the whole of the media landscape."
Reed Stager, vice president of global licensing, Digimarc.
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