|
|
Future of Television West
March 25th 2008, Los Angeles
Who's Watching (and are they buying anything)?
The Evolution of Metrics and Analytics for Television 2.0
The decline of the 30-second spot and the emergence of Internet TV,
VOD and other more measurable forms of distribution puts more pressure
than ever on television broadcasters to provide more reliable measurements
of who is watching what and, ultimately, deliver increased accountability
to advertisers. How reliable are the measurements of offline and online
television viewing today? What is being done to improve television
measurements and analytics and when can we expect measurable improvement?
Chris Lang, SVP, Research Strategies, SmithGeiger LLC moderated a panel with:
Eric Garland, CEO, BigChampagne
Steve Markov, SVP, Sales, Teletrax
Howard Shimmel, SVP, Client Insights
Erik McMillan, Co-Founder & Partner, The Nielsen Company
www.televisionconference.com
Future of Television West
PaidContentUK-Teletrax breakfast
March 12th 2008, London
Exploding Video: Measuring and Monetising TV in the multiplatform marketplace
Robert Andrew, Editor of PaidContent:UK moderated a panel with:
Annelies Van Den Belt, MD of Broadband, ITV
Tony Donovan, Managing Director, Reuters Television
Ron Coombers, Chairman, Broadband Measurement Working Group
Robert Black, Rain Maker, Utarget
Andy Nobbs, Managing Director, Teletrax
To view more videos of the event: click here
PaidContentUK-Teletrax breakfast
JackMyers-Teletrax breakfast conference
November 27th 2007, New York
The New Economics of the New Television Marketplace
Jack Myers moderated a panel with:
Carl Fremont, Global Media Director for Digitas
Tim Armstrong, Google's president of advertising and commerce for North America
David Levy, president of Turner Sports and Turner Entertainment Sales & Marketing
George Kliavkoff, president of NBC Universal Interactive
Jack Myers.com
JackMyers-Teletrax breakfast conference
Future of Television East
November 9th 2007, New York
Who's watching (and are they buying anything)?
The Evolution of Metrics and Analytics for Television 2.0
The decline of the 30-second spot and the emergence of Internet TV, VOD and other more measurable forms of distribution puts more pressure then ever on television broadcasters to provide more reliable measurements of who is watching what and, ultimately, deliver increased accountability to advertisers. How reliable are the measurements of offline and online television viewing today? What is being done to improve television measurements and analytics and when can we expect measurable improvement?
Seth Geiger, President, SmithGeiger, LLC moderated a panel with:
Todd Juenger, VP & GM, Audience Research & Measurement, TiVo
Larry Moskowitz, Chairman, Teletrax
Ken Papagan, President & Chief Strategy Officer, Rentrak Corporation
Howard Shimmel, SVP, Client Insights, The Nielsen Company
www.televisionconference.com
Future of Television East
JackMyers-Teletrax breakfast conference
September 18th 2007, New York
Monetizing the Video Long-Tail
The event, the first in a series of events in collaboration with Myers Publishing LLC, is exploring the topic, “Monetizing the Video Long Tail”. The panel discussion moderated by Jack Myers, featured:
Andy Nobbs, president of Teletrax
Patrick Keane, chief marketing officer of CBS Interactive
Steve Mitgang, chief executive officer of Veoh
Spencer Wang, media analyst at Bear Stearns
www.jackmyers.com
JackMyers-Teletrax breakfast conference
Sportandtechnology the Conference
29th June 2007, London
Sport and Technology: The Conference
Protecting digital assets in sport and the rise of social networking sites
Rachael Church-Sanders and the panel discuss what digital assets are owned by sports right owners, why do they need to be protected, who are the innovators in digital security, why is P2P such a threat and how are rights owners protecting themselves against user-generated content sites? The panel moderated by Rachael Church-Sanders, Editor, Sport and Technology/Technology Consultant SportBusiness Group, included:
Christopher Stokes, CEO, NetResult
Andy Nobbs, President and Managing Director, Teletrax
Ze'ev Rozov, CEO, Sportingo
Ciaran Quinn, Vice President, General manager Europe, Entriq
Umberto Righetti, Commercial Director, SportingPulse.
The full content of the podcast is also available at: www.sportandtechnology.com
Sportandtechnology the Conference
|