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Vision newsletter
VISION brings you the latest
news and views on the worlds of
media measurement and digital video.
Published three times per year, it
will provide you with real,
in-the-trenches information on the
video markets Teletrax serves:
entertainements, news, advertising
and sports. To read or download
VISION, click on the links below.
To subscribe please Click here.
Vision, Issue 2
In our second issue we discussed the economics of the new television marketplace. David Lafountaine from CBS Television Distribution talks about how Teletrax is helping them to keep control of their programs library.
You will find some highlights from our recent executives survey and hear from Andy Nobbs on benefits the sports industry would gain in having solutions in place to evaluate the broadcast television usage of their video content.
To view the interactive publication click here
Vision, Issue 1
Hear from Tim Daly from ITN Networks on how the international advertising marketplace is changing, and how measurement and tracking of advertising content will enhance efficiency.
Andy Nobbs talks about the increasingly complex video production and how if you can maintain control over your content higher return-on-investment will follow.
To view the interactive publication click here
Teletrax white papers
As a means of showcasing internal research on the future of video and broadcasting, we distribute white papers on a range of associated issues. Read abstracts and access the full content below.
To subscribe please Click here.
Great Expectations - Research Industry Looks Toward a New Era in Media Measurement
The report finds that the advent of technologies that enable enhanced accountability, such as digital watermarking, have led a traditionally resistant media industry to embrace new forms of measurement. Another important finding is the increased demand for business-to-business solutions for tracking and maintaining accountability for program and advertising video content across myriad distribution outlets.
The results were presented at the JackMyers Future of Media and Advertising Breakfast.
Tracking, Monitoring and Monetizing Video Content
The white paper addresses the challenges confronting executives with regards to knowledge and usage of technology to track, measure and protect their video content. The Results were presented during the ''Economics of the New Television Marketplace'' Jack Myers Breakfast on November 27th, 2007.
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